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Why we recommend them
We recommend her because she comes at this from account management, not from the tool. Twenty years answering for brands inside agencies give her a reading of the operation that settles which technology makes sense and which does not. She flags early what will not work, publishes no numbers she cannot stand behind, and works the whole ecosystem instead of one loose platform.
What they solve
- Your company does not come up when someone asks about your category in a search engine or an artificial intelligence.
- You are a CEO known for your title and have built nothing of your own for the day you leave it.
- Your marketing team uses artificial intelligence loosely, to get through the day, and it never enters the strategy.
- Marketing and sales are disconnected and targets fall through the gap between them.
- Proposals do not close because they do not speak to the industry of the person reading them.
- Teams spend hours cross checking documents and typing data by hand.
- Technology was bought because it was fashionable and nobody defined the purpose or how return gets measured.
- The sales cycle drags on and nobody keeps the follow up alive or warns in time when something will not land.
Not for
- Not for someone who wants a one off opinion and then for the person to leave, because she stays until the company gets where it needs to go.
- Not for someone who wants one piece tuned while the rest of the ecosystem stays as it is.
- Not for someone shopping on price, because she does not compete on rate, she revisits scope.
- Not for someone who wants artificial intelligence with no clear purpose and no measurable return.
Verifiable work
- How AI is rescuing marketing directors and their big promos
- Sales processes: satisfaction and frustration
- We are still human in this age of AI
- The main challenges of bringing artificial intelligence into our companies
- Rediscovering human value in business
- Salespeople 2.0: where intuition meets artificial intelligence
Track record
- July 2008 to July 2011Account executive at Indexcol
- August 2011 to July 2012Digital planning director at PHD
- July 2012 to November 2024Account director at Netbangers
- Since November 2024Cofounder and Business Growth Latam at Navigamo
Credential: Business Administration, Universidad del Rosario
How it starts
- First step
- Write through the form on her contact page saying what the company is, what industry it is in, and what is happening right now.
- Mode
- She answers personally, not a team, and if the case is not for her she says so in that first reply. Then comes a video call to read the company, and the proposal follows from it.
Frequently asked questions
What exactly does Kelly Ballesteros do?
She works a company's whole digital ecosystem so that its buyer finds it for what it knows, both in a search engine and in an artificial intelligence. Her web page sets it out in three fronts: read the company before proposing anything, tune the ecosystem as a whole rather than one loose platform, and structure the proposal and the client relationship. She also works on the positioning of the person leading the brand.
How is she different from an agency or an automation company?
She answers this herself on her web page: she does not sell artificial intelligence or standalone automations. The difference she claims is one of size and judgment, because an agency gives you a team, a rate card and structure, while what she brings is the reading of an operation earned across twenty years running accounts, plus early candour when something will not land as promised.
Who does Kelly Ballesteros work with?
Founders, C-level executives and marketing directors at mid-size, large and multinational companies in Latin America. Her web page describes three specific profiles: the leader who currently exists through his title and has built nothing of his own, the marketing director using artificial intelligence outside the strategy, and the sales team disconnected from marketing. She pushes hardest with those who feel comfortable today.
How do you start working with Kelly Ballesteros?
Through the form on her contact page, through LinkedIn or by email. She asks for three things up front: what the company is and what industry it is in, what is happening today that made you write, and what you expect to measure. She replies personally and, if the case is not for her, she says so in that first reply rather than setting up two meetings. A video call follows, and the proposal comes out of it.
What cases or results can Kelly Ballesteros show?
She describes types of work rather than named clients, and does so deliberately. Her web page says she puts no result figures on them because she has no way to stand behind those numbers, and that what cannot be backed by numbers is not viable. The twenty brands she lists are accounts from the agencies where she worked, not her own clients, published as a verifiable detail of her record.
Where is Kelly Ballesteros based and which countries does she serve?
She is in Bogotá, Colombia, and her web page says she works with companies across Latin America and the United States. The word remote appears nowhere on the site, and she publishes no time zones, meeting format or terms for work outside the country, so that part gets settled in the first exchange.
Curation note
Verified by: Navigamo editorial team · Verification date:
Navigamo built her web page. She did not pay to appear here. Cofounder of Navigamo, the editor of this directory.
Business relationship: Navigamo builds their web page and charges for that work. Payment is for the work, never for a place on this list.