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elfinanciero.co
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Why we recommend them
We recommend them because they put order before projection. Their web page says a budget built on badly classified accounting is fiction with formatting, and that saying so costs them the quick sale. They document four cases with the problem each company arrived with, they guarantee no results, and they state that they leave once the process runs on its own.
What they solve
- Sales are good and there is still no cash in the bank, and nobody can explain why.
- The bank turned down your credit line and you do not understand what it saw in your financial statements.
- You have an accountant, and still nobody reads those numbers to decide anything.
- You cannot tell which of your business lines earns a margin and which one eats it.
- You do not know what salary to pay yourself as the owner without starving the operation.
- A sales hire has to be decided and you do not know which numbers that decision rests on.
- The board asks for evidence and there is no financial model to answer with.
- The books have gone months without a bank reconciliation and closings are balanced with suspense accounts.
Not for
- Not for idea stage companies with no operation and no invoicing, because there is no real accounting to diagnose.
- Not for companies that already have internal financial leadership with the model built and in use.
- Not for someone looking to have a decision they already made signed off, nor for a report to file away.
- They do not run daily operations: they do not post entries, do not sign tax filings and do not hold a role on the org chart.
Verifiable work
- From taking whatever was left over to a fixed salary and a credit line
- A burger business: rebuilding the accounting process from the floor up
- Five business units with no idea which one was profitable
- A financial model to answer to the board
- Why I sell plenty and have no cash
- What salary the owner of a small company should pay themselves
Track record
- Late 2025Founded in Bogotá by Julián Boada and Paola Faccini, who had both led finance inside Colombian small companies
- 11 August 2026Published their six notes on finance for small business owners
How it starts
- First step
- Write to them on WhatsApp or leave a message through the form on their contact page, saying what the company does, what is worrying you today and what financial information exists.
- Mode
- The financial diagnosis is the entry point and carries no cost; the engagement that follows is paid. Messages are read by the founders. Financial statements go by email.
Frequently asked questions
How is an outsourced finance director different from my accountant?
Their web page frames it as a difference of trade, not of quality. The accountant records, files and complies with the tax authority, showing the picture of what already happened. Financial leadership uses that same information to decide when to hire, what the owner can pay themselves and what profitability to aim at. They perform the second function and state plainly that they do not replace the first.
What exactly does El Financiero do for a small company?
Four linked services, in this order: a diagnosis of the accounting and of the process that produces it, a redesign of that process so the numbers tell the truth, construction of the cash flow and budget, and ongoing financial leadership with one to one sessions with management. They insist that planning only starts six months to a year after the foundation actually works.
What does it cost to work with El Financiero?
They publish no rates. All that is stated is that the financial diagnosis carries no cost and that the engagement following it is paid. There is no minimum term or lock in either: they say the work sets the timeline, and that the ending they aim for is the company no longer needing them and having its own internal finance director.
What size of company is El Financiero for?
They define the segment by cost rather than by figures: they are the senior finance director a small company cannot afford to keep on payroll. They serve Colombian small and mid-size companies with real operations and no internal finance function, family businesses and scaling companies included. They publish no revenue band, headcount or minimum fee, and say you do not need a number to know whether this is you.
Does El Financiero keep the books or file tax returns?
No. They say so explicitly and repeatedly: they come in as a third party to the company, do not post entries, do not sign filings and do not hold a position on the org chart. Daily operations stay with the company and its team. Where the accounting process is broken they will find an accountant, train them and audit the work monthly, but reviewing rather than executing.
Is El Financiero the newspaper of the same name?
No, and they publish the clarification themselves. This is a Colombian financial leadership firm based in Bogotá, founded in late 2025 by Julián Boada and Paola Faccini. They do no journalism and state that they have no connection to the business dailies in Mexico and Costa Rica that share the name.
Curation note
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The company that edits this directory built their web page. They did not pay to appear here.